How long should skincare stay on the face before washing?

Most skincare products should stay on your face - they are not meant to be washed off. Cleanser should be massaged for 30-60 seconds then rinsed. Products like toner, serum, moisturizer, and sunscreen stay on your skin to work throughout the day or night. Wait about 30-60 seconds between each product layer to let them absorb. Only wash off masks, cleansers, or specific treatment products that require rinsing.