Why does Gen Z love TikTok?

Gen Z loves TikTok because it offers short, entertaining content that matches their attention span and consumption habits. The algorithm shows personalized content they enjoy. TikTok allows creative self-expression through videos, filters, and trends. They can discover new music, learn skills, and connect with communities. The platform feels authentic and less curated than other social media. It is their native platform for communication, entertainment, and information.