Why is skincare so trendy?

Skincare is trendy because social media influencers share routines and results, making it accessible and appealing. People now understand that skincare is investment in long-term health, not just vanity. The self-care movement has made skincare routines relaxing rituals. Scientific advances have created effective, exciting products. Younger generations prioritize prevention over correction. Skincare is now seen as essential wellness practice, not luxury.